Legs are more than just legs. With an imaginative eye, they can form mountains, landscapes. And in the same way, with the right pair of socks, the ordinary can become unconventional. That’s the Freaker way.
As the client for my art direction class, Freaker – a wondrously outlandish sock brand – desired new lifestyle imagery that accentuated the socks’ eccentricity. I conceptualized, styled, cast and shot this series of photographs in a studio.
I also worked in a team of art-direction students to create a short for Freaker. The brand needed a funny video that demonstrated the way the socks brighten daily life. We storyboarded, cast and shot the video.