Alexandra Hehlen
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Rodan + Fields

Animation, Art Direction, Film
 As a creative intern for Spring Studios, I co-art-directed a skincare campaign for Rodan + Fields with my fellow intern. We refined key visuals, storyboarded and directed three films, mocked up social media posts, presented creative concepts in client meetings, and helped with pre-production and on set.

As a creative intern for Spring Studios, I co-art-directed a skincare campaign for Rodan + Fields with my fellow intern. We refined key visuals, storyboarded and directed three films, mocked up social media posts, presented creative concepts in client meetings, and helped with pre-production and on set.

 We helped mock up the key still visual (top left) and secondary still visuals. On set, we helped direct the photographer and set designer to bring the mock-ups to life. These stills were the most prominent ones of the campaign.

We helped mock up the key still visual (top left) and secondary still visuals. On set, we helped direct the photographer and set designer to bring the mock-ups to life. These stills were the most prominent ones of the campaign.

 I storyboarded and helped direct three films. The first was a rallying cry for women to join "The Retinal Revolution." I created the mock-up animations for the exploding test tube, the capsule smoothing a cracked surface, and the product’s micro-needle roller moving to reveal a message.

I storyboarded and helped direct three films. The first was a rallying cry for women to join "The Retinal Revolution." I created the mock-up animations for the exploding test tube, the capsule smoothing a cracked surface, and the product’s micro-needle roller moving
to reveal a message.

The second film was a manifesto, visually spelling out the benefits of retinal.

The third film was a how-to for using the product. I helped storyboard and direct the sequence of the film where the model uses the product.

All the visuals we mocked up and shot were optimized for social media. 

 I assisted with casting, setting the aesthetic for styling and creating an inspiration board for model attitude.

I assisted with casting, setting the aesthetic for styling and creating an inspiration board for model attitude.

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