Alexandra Hehlen
 With ever-shortening attention spans and an insatiable desire to consume, are we breaking fashion? This shoot (shot by  Prakrit Rai , art-directed by me) questions the throw-away, buy-once-wear-once mentality of fast fashion.

#TLDR Fashion is Broken

Art Direction

In the throes of fast fashion, consumerism and wastefulness, is fashion broken? I art-directed this shoot (by fashion photographer Prakrit Rai), which questions half-hearted, half-aware consumption.

 With ever-shortening attention spans and an insatiable desire to consume, are we breaking fashion? This shoot (shot by  Prakrit Rai , art-directed by me) questions the throw-away, buy-once-wear-once mentality of fast fashion.

With ever-shortening attention spans and an insatiable desire to consume, are we breaking fashion? This shoot (shot by Prakrit Rai, art-directed by me) questions the throw-away, buy-once-wear-once mentality of fast fashion.

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