Alexandra Hehlen
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WEISS Cape Town Instagram

Brand Development, Graphic Design
 As a brand management intern for concept store Threads Project in Cape Town, I worked with one of the store's brands, WEISS Cape Town, to improve their online brand image. To kickstart the launch of WEISS Cape Town's Instagram feed, I designed a series of posts.

As a brand management intern for concept store Threads Project in Cape Town, I worked with one of the store's brands, WEISS Cape Town, to improve their online brand image. To kickstart the launch of WEISS Cape Town's Instagram feed, I designed a series of posts.

 The series celebrated the brand's roots in nature: the Capetonian breeze, foliage and landscape. I also shot the fashion images in the following three posts.

The series celebrated the brand's roots in nature: the Capetonian breeze, foliage and landscape. I also shot the fashion images in the following three posts.

 I drew inspiration from the rhythm and wildlife of the coast.

I drew inspiration from the rhythm and wildlife of the coast.

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