As a brand management intern for concept store Threads Project in Cape Town, I worked with one of the store's brands, WEISS Cape Town, to improve their online brand image. To kickstart the launch of WEISS Cape Town's Instagram feed, I designed a series of posts.
The series celebrated the brand's roots in nature: the Capetonian breeze, foliage and landscape. I also shot the fashion images in the following three posts.
I drew inspiration from the rhythm and wildlife of the coast.